Grana Padano attends the 68th Summer Fancy Food Show
20/06/2024
“An Italian feeling” is about to arrive in New York.
From 23 to 25 June 2024, the Protection Consortium of the most popular PDO cheese in the world will be at the Javits Convention Center to attend the largest food industry event in the United States.
Desenzano del Garda (BS), 20 June 2024 – Also this year, Consorzio Grana Padano will be present at the largest food industry trade show in the United States. The Summer Fancy Food Show, held between 23 and 25 June at the Javits Convention Center in New York, is an event that attracts thousands of producers, buyers, brokers, distributors, and industry professionals who come together to discover delicious products, engage in networking and search for business opportunities.
The Protection Consortium of the most popular PDO cheese in the world will have its own booth (n.2527) in the ITALY exhibition area and the space will be hosted with the collaboration of GialloZafferano and its top food creators Daniele Rossi and Aurora Cavallo, aka Cooker Girl, and New York chefs Riccardo Orfino and Silvia Barban, and with the collaborative involvement of Brand On Solutions, projects hub of Mediamond. The cooking shows and food creations that take place at the Consortium’s booth will be shown on their social media pages and on the “GialloZafferano Loves Italy” channels dedicated to the American public.
The Protection Consortium of the most popular PDO cheese in the world will have its own booth (n.2527) in the ITALY exhibition area and the space will be hosted with the collaboration of GialloZafferano and its top food creators Daniele Rossi and Aurora Cavallo, aka Cooker Girl, and New York chefs Riccardo Orfino and Silvia Barban, and with the collaborative involvement of Brand On Solutions, projects hub of Mediamond. The cooking shows and food creations that take place at the Consortium’s booth will be shown on their social media pages and on the “GialloZafferano Loves Italy” channels dedicated to the American public.
Furthermore, on 24 June, from 18:30, at Bar 65, on the 65th floor of the Rockfeller Center, Consorzio Grana Padano will welcome its guests for an aperitif with a view. On this occasion, with help from the friends from GialloZafferanoLoves Italy, two teams comprising a chef and a mixologist will compete against each other. Chefs Cooker Girl and Riccardo Orfino will be paired respectively with Wael Deek, Director of Experience at the restaurant Alice NYC, and Takuma Watanabe, Partner and Beverage Director of Martiny’s, winner of Best New Us Cocktail Bar 2024. Their objective will be to create the perfect aperitif with finger food, prepared mainly with Grana Padano DOP, and cocktails. During the challenge, Andrea Belfiore, TV personality and New York food entrepreneur, will provide the commentary and talk the public through what goes on behind the bar before tasting and proclaiming the wining team.
The event that will take place on the 24th will also be an opportunity to celebrate the 70th anniversary of the Consortium founded on 18 June 1954 to bring together the producers, ageing experts, and traders of the PDO cheese and to preserve a heritage that is renewed today in the name of sustainability and protect the quality of life and the environment.
The United States market is hugely important to Grana Padano. In 2023, it exported 194,776 wheels of cheese, which puts the US in third place in terms volumes, but more importantly exports to the country have grown by 11.55% since 2022.
“Grana Padano export volumes and especially the percentage of growth” – said Stefano Berni, General Manager of the Grana Padano Protection Consortium – “confirms the fact that Grana Padano is appreciated because it’s good and full of nutrients but is also testament to our ability to meet customers trends and preferences by upholding our values and telling the story of a cheese that the world has fallen in love with.”
