Cheers & Cheese

Cheers&Cheese to EU is a three-year information and promotion project (March 2024 – February 2027) co-financed by the European Union (Regulation (EU) 1144/2014) and jointly promoted by the Grana Padano PDO Protection Consortium and Next Generation Pro, an Association that brings together Prosecco DOC producers.

Grana Padano PDO and Prosecco DOC are authentic products of certified quality, and maximum expression of their land of origin. In addition, both producers of Grana Padano PDO and Prosecco DOC are actively involved in the global effort to make agri-food products more sustainable and environmentally friendly.

The aim of Cheers&Cheese to EU is to raise awareness about the PDO logo among consumers and European industry operators, especially in the UK and Switzerland, and to promote knowledge of Grana Padano PDO and Prosecco DOC in both markets.