Distinctly, Deliciously European

Funded by the EU, Distinctly, Deliciously European is a 3-year (2024-2026) joint promotional campaign of Grana Padano PDO cheese and Prosciutto di Parma PDO, in the US and Canada.
It seeks to raise awareness about European PDO products (Protected Designation of Origin).
The goal is to educate American and Canadian retailers, consumers and chefs and to emphasize the importance of quality, authenticity and tradition of these European PDO products and the meaning of the PDO system.
Tastings in POS, restaurant weeks, events for the trade press and influencer, participation in trade fairs in the United States, seminars for cooking schools and other activities will be organised to promote the PDOs, Grana Padano and Prosciutto di Parma.